
Here are some key steps that can help: 1.
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Related: Interview question: 'why should we hire you?' How to answer, 'What do you know about our company?'ĭepending on how much knowledge about a company you already have, there are different approaches to learning about the organisation with which you're interviewing. Showing that you want to work for that specific employer proves that you wouldn't resign or work for their competitor when a better opportunity arises. To know your career plans: During a job interview, the hiring manager intends to establish if you're interested in staying with the company long-term.

Typically, people who know a lot about a company better understand the challenges that await them if they get the job. To determine if you're a good fit: When an interviewer asks you this question, they also want to see if you're aware of some specifics of the position and profession. For this reason, they might be looking for an answer that shows you're self-motivated and determined to work for them. To test your motivation and determination: In a competitive job market, some employers can afford to be picky and look for truly passionate candidates about their company. Coming prepared shows that you have a strong work ethic and respect for both the employer and the interviewer. To see how much preparation you've done: When you can confidently discuss the company's position, you demonstrate that you've prepared for the recruitment process. Here are other key reasons they ask about this: Most commonly, hiring managers choose to ask this question in the first half of the interview to learn more about you and what made you apply for the role. 'Why do you know about our company?' or 'What do you know about us?' is a common interview question that you might hear during a job interview. Why interviewers ask, 'What do you know about our company?'

In this article, we explain why interviewers ask, 'What do you know about our company?', explain how to prepare a good answer for this question and share example answers that effectively address it.

A general question for which you can prepare is the one that asks you to share what you know about the company with which you're interviewing. To secure the job of your dreams, it's critical that you spend some time preparing answers to common interview questions. Today's job market can be competitive, with candidates who are both capable and qualified and often vying for the same position.
